Recruiting and Retaining Members During Challenging Times

5th March 2012, One Whitehall Place, London

During the current economic climate it is important for membership organisations and associations to optimise the recruitment and retention of members.

This can be done quickly and in a cost-effective manner if appropriate membership marketing strategy, planning and operational management are appropriately aligned and implemented.

The MemberWise Network has partnered with leading experts to organise a dedicated one-off conference; organised by the sector - for the sector; to enable membership organisations and associations to optimise the recruitment and retention of members during challenging times.

Learning outcomes will include understanding how to:

• Recruit and retain members during challenging times
• Plan and deliver effective membership recruitment and retention strategy and planning
• Implement/embed a clear membership value proposition (MVP) to maximise joiners and renewers
• Initiate effective messaging to aid the recruitment and retention of Generations X, Y and Z
• Plan and deliver events that will drive member recruitment & retention
• Effectively use member data to drive retention
• Optimise member recruitment & retention via effective membership marketing campaigns 

Our expert speakers include:

• Sue Froggatt, Expert Trainer & Consultant
• Abby Parkes-Wright, Executive Head of Marketing, Institute of Biomedical Science
• Tink Taylor, Chief Executive, dotMailer (email marketing provider)
• William Thomson, Consultant/former Commercial Manager, Council of Mortgage Lenders
• Jyotirmaya Hull-Jurkovic, Application Consultant, ASI Europe (CRM provider)
• Steven Randall, CEO, Ocean Design (graphic designer)
• Andy Jarvis, Director, Aura Creative (graphic designer)
• Steve Bagshaw, Publishing Director, Redactive Media Group (publisher)
• Sean Greentree, Client Services & Marketing Manager, 02 Creative (digital marketing agency)

The following membership organisations and associations will be sending representatives:

• Ambassador Theatre Group
• Association of Accounting Technicians
• Association of Chartered Certified Accountants
• Association of Corporate Treasurers
• Association for Project Management
• British Blind & Shutter Association
• British Institute of Facilities Management
• British Lung Foundation
• British Promotional Merchandise Association
• British Veterinary Association
• Charity Finance Directors Group
• Chartered Institute of Purchasing and Supply
• Chartered Insurance Institute
• Chartered Society of Physiotherapy
• Child Poverty Action Group
• Christian Solidarity Worldwide
• Cleaning and Support Services Association
• Council for British Archaeology
• Energy Institute
• European Association of International Education
• European Issuers
• Garden Organic
• Immigration Law Practitioners' Association
• Independent Healthcare Advisory Services
• Institute of Risk Management
• International Association of Broadcasting Manufacturers
• Institute of Food Science & Technology
• Institute of Learning
• Institute of Physics
• Institute of Small Business and Entrepreneurship
• Institute of the Motor Industry
• Mammal Society
• Market Research Society
• National Association for Able Children in Education
• Physiological Society
• Portland Press
• Professional Publishers Association
• Royal Airforces Association
• Security Institute
• The School of Pharmacy
• Thermal Insulation Contractors Association
• Trade Association Forum
• UK IT Association
• Wildlife Trust

Click the 'Programme' button (above left) to view the full seminar program.

If you have any questions or queries relating to this event please contact the MemberWise events team on 020 7223 2450 or 07968 760289. Email events@memberwise.org.uk