The €1.5 Trillion Opportunity
Germany is Europe’s largest economy and one of Ireland’s largest export markets. German consumers will spend nearly €1.5 trillion this year – easily Europe’s largest consumer market.
As part of our Access Europe Service, Amárach Research have recently surveyed 1,000 German consumers in order to identify key insights and opportunities for Irish businesses looking for a slice of a €1.5 trillion pie. Everyone attending the seminar will receive a full report on the findings from the research.
The research explores a range of issues, including:
• Top Irish brands in Germany and the preference for products from Ireland
• The main influences on German consumer spending
• Perceptions of Ireland as a holiday destination
• Purchasing behaviour and attitudes towards online shopping
During the seminar we will also hear from the Enterprise Ireland team based in Germany and from Kerrygold/Irish Dairy Board who are already selling successfully to German consumers.
It is intended to focus participants on practical ways of addressing the biggest market in the EU by overcoming cultural and knowledge deficit barriers and provide an opportunity for interested businesses to network and share experiences.
Seminar Agenda
08:00-08:30 Registration & Breakfast
08:30-09:00 Welcome by Gerard O’Neill, Chairman, Amárach Research
09:00-09:30 Enterprise Ireland Germany – Experiences from Germany
Deirdre Mc Partlin, Manager EI Germany
09:30-10:15 Focus on Germany – Presentation of Research Findings
Heike Owens, Amárach Research
10:15-10:45 Case Study – How Kerrygold sells to German consumers
John Jordan, Director of Marketing, Irish Dairy Board
10:45-11:15 Q&A
11:15-12:00 Coffee & Networking
Contact Details
For more information about the seminar and our Access Europe research work contact James Philbin at Amárach Research:
t. 01 410 5200
e. james.philbin@amarach.com