Recruiting and Retaining Members During Challenging Times

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Session Details

Conference Programme

Title:	Recruiting members during challenging times
Date	05-Mar-2012
Time:	10:00 - 10:45
Speaker(s):	Sue Froggatt

Description

- Clear & effective recruitment & retention strategy & planning
- Embedding a clear membership value proposition (MVP) to maximise joiners & renewals
- Effective messaging to help recruit & engage Generation X and beyond
- Case studies

Title:	Retaining members during challenging times
Date	05-Mar-2012
Time:	10:45 - 11:30
Speaker(s):	Abby Wright-Parkes

Description

The economic climate is having an negative impact on membership bodies. An active retention strategy can help. This session will cover the basics of retention activities and offer ideas and tips for developing a successful retention strategy. The session will cover:

· The retention basics
· What the current climate means for retention
· How to build a retention strategy
· Including case studies

Title:	Networking & Refreshments
Date	05-Mar-2012
Time:	11:30 - 11:45

Description

Networking & refreshment break

Title:	Delivering events that drive recruitment and retention
Date	05-Mar-2012
Time:	11:45 - 12:15
Speaker(s):	William Thomson

Description

William will demonstrate the role that events played in maintaining income and supporting the membership at the Council for Mortgage Lenders. Key learning objectives for this session will include:

- Why your events have to deliver real value
- How do you decide on what events to run?
- Ensuring your events drive membership during challenging times
- Case study: The Council for Mortgage Lenders

Title:	Driving retention and recruitment through online engagement
Date	05-Mar-2012
Time:	12:15 - 12:45
Speaker(s):	Jyotirmaya Hull-Jurkovic

Description

Getting members engaged online is a challenging business. Web technologies aren’t only for internal benefits. In fact, successful engagement through a web presence is all about making life for your members better. Whether you want to increase revenues or get closer to your members, engaging members with a personalised web experience is the key.

Sponsored by:

Title:	Networking Lunch
Date	05-Mar-2012
Time:	12:45 - 13:30

Description

Networking Lunch

Title:	Optimising member recruitment and retention by getting the design right
Date	05-Mar-2012
Time:	13:30 - 14:15
Speaker(s):	Steven Rendall Andy Jarvis

Description

Session learning objectives include:

- Designing for the right audience
- Brand consistency
- A real need to move away from ‘old school’ design
- Operational tactics & secrets to aid effective design that will engage
- From design to print – Getting the right print format
- Case studies

Title:	Effective membership organisation email campaigns in practice
Date	05-Mar-2012
Time:	14:15 - 15:00
Speaker(s):	Tink Taylor

Description

Session objectives include:

- Making your emails stand out
- Design and content best practice
- Branding
- Segmentation, links & targeting

Title:	Networking & Refreshments
Date	05-Mar-2012
Time:	15:00 - 15:15

Description

Networking & Refreshments

Title:	The Big Debate: Print V Digital
Date	05-Mar-2012
Time:	15:15 - 15:45
Chairman:	Susie Kay, CEO, The Professionalism Group
Speaker(s):	Steve Bagshaw Susie Kay

Description

Motion: This house believes Generation X & beyond wants to see their ‘pound of flesh’ in return for their annual membership subscription fees. Hard copy publications and membership marketing collateral will never be replaced by digital publications and online campaigns.

Chair: Richard Gott, Founder, The MemberWise Network

For: Steve Bagshaw, Head of Publishing, RedActive Print Production
Against: TBA

Sponsored by:

Title:	Expert Panel Session
Date	05-Mar-2012
Time:	15:45 - 16:15
Chairman:	Richard Gott, Founder, MemberWise
Speaker(s):	Sue Froggatt Abby Wright-Parkes William Thomson Tink Taylor Steve Bagshaw

Description

This session will provide delegates with a unique opportunity to ask our expert speakers member recruitment and retention-related questions relating to specific organisation requirements.

Pre-submitted questions will also be pitched from 'The Fridge Door' (a delegate resource) enabling anonymous questions to be linked to key 'themes of the day'. Questions from MemberWise subscribers (via the MemberWise Online Professional Networking Group) will also be pitched.