MemCom 2012 - Cutting Edge or Cutting Back?
The implications of doing more or standing still in mobile, interactive, new member categories and internationalisation.
For 2012 there will be a new format for MemCom with more opportunity for debate and a strategic agenda running in parallel with implementation workshops. Attend either stream on the same day according to your marketing or membership role.
Strategic main conference
The future of interactive and mobile strategies
- What an integrated on-line strategy should look like
- Mobile Strategy
The Membership brand
- Protecting and developing your membership brand
- So you've measured what members' value
Practical workshops- alternative to the main strategic conference includes:
- How to deal with the ever widening range of technology suppliers
- Communicating with professional members
- CRM or improved marketing database
- Developing members as advocates
For the main agenda return to the MemCom website
NB: Full day delegate places include the pre-lunch drinks reception, lunch and awards