This is a half-day, hands on workshop for 15 entrepreneurs and SMEs to gain an in-depth understanding of marketing strategy and to develop a robust marketing strategy for their own business. You will learn the tools and techniques to design and upgrade your own strategy as you roll it out in your business. Most importantly, you will have a comprehensive marketing strategy specific to your business, clearly defined on paper, together with a set of goals to get you there.
This workshop will be divided into three parts...
Session One - Will clearly explain what is involved in putting together a robust marketing strategy to get your business successfully placed in the market. We will go through the areas you need to focus your attention on for the best results and will look at the tools you use to build a comprehensive and successful marketing strategy.
Session Two - This will be an active workshop where you will use the tools introduced in the first session to develop a clear marketing strategy for your own business individually. We will also cover roll-out strategy schedules and audience segmentation. As there are a maximum of 15 people, each attendee will have one-to-one consultation and guidance.
Session Three - Is where we get creative. We put the tactics together to build your marketing strategy and thus to develop your business. Examining the arsenal of options available including; branding, communications, web, digital marketing and social media, we build your actual marketing strategy, in detail, individually. We also, finally, work on goal setting to ensure that you have a manageable framework to work with and by which to measure your success.
Who Should Attend...
- Entrepreneurs
- Owner/Managers
- SMEs
- Consultants
- Anyone looking at starting a business
Your Speaker...
Strategic marketing and business development expert Carol O'Kelly has worked with many high profile launch phase companies over the past 20 years, both in Ireland and the US. These companies include ESAT Telecom – as Marketing and Communications Director, Baltimore Technologies – as an external strategic advisor, AEP – as International Strategic Marketing Director and eMarconi – as CEO. Carol has in-depth experience with Enterprise Ireland “High-Potential” start-ups and has also worked closely with Venture Capitalists such as Island Capital and Intel Capital to ensure the successful coming-to-market of numerous major brands.
On her return to Ireland from the US, Carol launched Redstorm.ie, a strategic marketing, communications and branding agency in 2003. The company works closely with young brands, SMEs and established blue chip companies in areas such as retail, sports and leisure and high end technology, offering; marketing planning, communications strategy, digital marketing, online design and build, branding, graphics, business development and mentoring.
Carol is a graduate of UCD B.Comm, the Irish Management Institute and Harvard Business School. She also holds a first class Masters in Strategic Marketing from Smurfit Graduate School.
Carol is a well known speaker, coach and business development mentor.
What's Being Said About Our Courses...
"Uniquely different, fun, challenging - By the end of the day I had a truly workable strategy to bring my business forward”
Mark, Director - HR Consultancy
Excellent presenter, very patient, a true enabler"
Anita, Entrepreneur - Software Development
“Excellent. It's not often you do a course that is so clear on how you can apply what you learn. The practical exercises were stretching but in an enjoyable way”
Caroline, Director - Packaging Design
“Carol was in full command of her subject. Equipped with these powerful tools we all felt far more confident … I can thoroughly recommend Carol as a reassuring and experienced trainer.”
David, Founder - Cosmetics Retail
About Redstorm...
Launched in 2003, Redstorm is a creative marketing agency helping you find ways to improve your market penetration, communications and business development… we work with you to develop a strong brand, a unique position in your market, and design your marketing strategy to build your business.
We typically work with entrepreneurs and small to mid-size companies where we help to develop businesses successfully through targeted marketing strategies, dynamic digital media, branding, improved business practices and mentoring.
We are located in Dublin, Ireland and work “virtually” with companies around the world.