Next Course 17th May, 2012
Search marketing certificate
Search marketing and the intent it reveals is one of the most valuable assets in modern marketing. This is perhaps why Paid search marketing is the single largest form of online advertising, holding a 42% share of Irish Online Adspend (IAB PwC Adspend Study 2011).
Even outside transactional businesses, most consumers turn to search at some point during their path to purchase, or even when they are ‘thinking about thinking about buying’, making it essential for every marketer to understand the fundamentals of search and its effect on all forms of advertising and consumer behaviour.
This full day session ensures delegates understand how natural and paid for search works, the key executional elements of search, how to integrate it into digital marketing campaigns, the fundamentals of setting up PPC and how measurement and optimisation has driven the sectors phenomenal success.
You can expect to learn key principles, terminology and marketing approaches so that you can have confidence in a conversation about search and PPC, as well as an understanding of the strategic value of search performance.
Topics include:
· Why search is a key pillar of digital marketing success
· Role of search for different business categories
· How search engines work
· Principles of linking & how search can drive value for your business goals
· Useful search tools
· Selecting the right keywords for your search marketing campaigns
· Off the page optimisation: how you can help with links
· On the page optimisation: helping clients web pages become visible
· Foundations of PPC
· Steps to set up a PPC account
· How to measure and optimize your search campaigns
· The Zero Moment of Truth and what search can mean for integrated marketing
Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than a detailed agenda.
This course is for you if…
You're a marketing or brand manager, planner or account handler wanting to understand the fundamentals of search marketing.
Next course: Thursday 17th May, 2012
Venue: Radisson Blu Royal Hotel, Golden Lane, Dublin 8
http://www.radissonblu.ie/royalhotel-dublin/location
Cost:
IAB Ireland Member: €299
Non-member: €339
About UTalkMarketing
UTalkMarketing is the leading provider of digital training to corporate clients and agencies globally including IAB UK, Leo Burnett, JWT, Saatchi & Saatchi and Omnicom.
UTalkMarketing are the recognised experts in increasing digital capability with more than 30 trainers who are specialist practitioners in the digital world. This year alone, UTalkMarketing have trained over 8,000 people for over 60 companies globally…and counting.
Their training methodology is highly practical and hugely relevant to local markets thus giving delegates not only the knowledge, but the tools to immediately put it into practice. We believe in training, not lecturing.
For more go to: www.utalkmarketing.com
