Next Course: 29th March 2012
Measurement and Evaluation
Digital delivers vast amounts of data that enables a better understanding of consumers’ habits and needs, but also helps to measure marketing performance and optimise marketing output. But what types of data are available and what analytics tools can be used to the scrutinize data? How do you actually optimise marketing in the digital space to make it more effective?
This one day course, ideal for brand or marketing managers, planners or account managers, will help delegates to develop an understanding of how to use the abundance of data being produced in the digital space, and how it can inform marketing and business strategy, ensuring they leave with a clear understanding of digital metrics, analytics and how to optimise marketing within the digital space.
What it will cover:
· Discover what types of data and insights digital channels can deliver
· How to measure digital marketing performance from websites and other channels
· How to set and measure marketing objectives
· How to use data to drive marketing decisions and strategy
· Discover how to use website analytics tools
· Learn how to develop useful reports
· An introduction to social media metrics and optimisation
· Identify opportunities to optimise your digital marketing.
Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than a detailed agenda.
This course is for you if…
You're a planner, an account manager, brand or marketing manager wanting to better your understanding of digital metrics, analytics and how to optimise marketing within the digital space.
What it will cover:
We're currently working on the detailed content plan for this course and will be able to give you a more thorough synopsis of what it will cover shortly.
Next course: Thursday 29th March, 2012
Venue: Radisson Blu Royal Hotel, Golden Lane, Dublin 8
http://www.radissonblu.ie/royalhotel-dublin/location
Cost:
IAB Ireland Member: €299
Non-member: €339
About UTalkMarketing:
UTalkMarketing is the leading provider of digital training to corporate clients and agencies globally including IAB UK, Leo Burnett, JWT, Saatchi & Saatchi and Omnicom.
UTalkMarketing are the recognised experts in increasing digital capability with more than 30 trainers who are specialist practitioners in the digital world. This year alone, UTalkMarketing have trained over 8,000 people for over 60 companies globally…and counting.
Their training methodology is highly practical and hugely relevant to local markets thus giving delegates not only the knowledge, but the tools to immediately put it into practice. We believe in training, not lecturing.
For more go to: www.utalkmarketing.com
