Next Course: 15th March, 2012
With Irish Online users now spending 8 hours per week on social media and 18-24 year olds 11 hours (Behaviour and Attitudes Bacardi Together Poll July 2011), Social Media is becoming a crucial part of your online marketing mix.
Marketing is now about conversational communication as opposed to just pushing your message out to the masses, meaning that an understanding of social media is essential.
For this reason, IAB has identified Social Media training as a fundamental in our 2012 training calendar. Our Social Media one-day workshop, is an intense fast-paced practical session, giving you the opportunity to engage with industry leading experts and your peers to develop and enhance your Social Media Skills.
This one day certificate is perfect for brands, account managers and planners in need of a more in depth knowledge of the fundamentals of social media and how to make the most of it as one of your marketing channels.
This session, presented in association with UTalkMarketing, will ensure you leave with a greater understanding of the importance of having a social media strategy and the practical skills to formulate your own.
This course is perfect for you if…
You work for a brand, an agency or advertiser and want to learn more about social media strategy.
What it will cover:
· What is social media
· The key social media channels
· What impact does it have on consumers
· The characteristics of a successful social media strategy
· An exploration of engagement planning
· How to understand the social profile of a brand
· Monitoring and tracking your social media campaigns
· How to create content that drives conversations in the social media space
· How to get consumers involved and maximize participation
· How to influence the influencers
· Key social trends including social CRM, social search, social commerce and using social media for customer service.
Please note we regularly update our courses with new and exciting content, so this list is more of a guide to topics rather than a detailed agenda.
The Trainer - Tim Sparke
Tim Sparke is a digital coach & strategist. Formerly at Agency Republic where he headed up digital knowledge development, investigating social media and emerging platforms whilst educating clients on using them to create more effective communications.
Tim has delivered training across the UK, Europe, Russia and the United States training marketers from Diageo, O2, Sony PlayStation and the BBC. He's trained over 5,000 professionals and spoken to hundreds of business groups about social media platforms, managing social communities, digital trends, design and communications.
Prior to Republic Tim spent four years as lead music software trainer for Apple. Before that he was at Yamaha Music, marketing and developing new synthesizers and other music gear. Tim’s an expert in helping people to enjoy digital socially and understand how they can use it to maximise their personal and professional lives.
Tim is now a full time freelance trainer and consultant, helping agencies and brands improve their social presence, digital capabilities and branding. He currently works with clients such as DDB, IAB, Pearson, Saatchi & Saatchi and BMB.
About UTalkMarketing
UTalkMarketing is the leading provider of digital training to corporate clients and agencies globally including IAB UK, Leo Burnett, JWT, Saatchi & Saatchi and Omnicom.
UTalkMarketing are the recognised experts in increasing digital capability with more than 30 trainers who are specialist practitioners in the digital world. This year alone, UTalkMarketing have trained over 8,000 people for over 60 companies globally…and counting.
Their training methodology is highly practical and hugely relevant to local markets thus giving delegates not only the knowledge, but the tools to immediately put it into practice. We believe in training, not lecturing.
For more go to:
www.utalkmarketing.com
