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How to Promote Your Event on Facebook

EventElephant have introduced some great new functionality to help you promote your event to your Facebook friends and in turn to help your attendees to promote your event to their friends. With this functionality your event will be set up on Facebook and you can post details about it to your Facebook profile and /or fan page walls for your friends and fans to see. In addition once you complete the steps below anyone who makes a booking on your event will be able to post details about the event to their Facebook walls which in turn will help promote your event to their friends!

Facebook

It’s easy! Just complete the following steps:

1. When you have created your event website go to the ‘Social Media’ tab in the Event Control Area of your event:


2. Click on the ‘Connect’ button to connect to your Facebook account (note that no information will be posted anywhere on your Facebook profile until you click the ‘Publish to Facebook’ button referred to in step 6 below).

3. A pop-up will appear asking you to enter your Facebook login details:


4. If this is the first time you are using this functionality a second pop-up will appear asking you for relevant permission:


5. When you click the ‘Allow’ button, the ‘Social Media’ tab will display a preview of all the information about your event along with a preview of the wall post that will be posted.


The editable fields above are for Facebook only so you can change these if you wish. You can even change the status information within the ‘Wall Post Preview’ section. If you wish to change any of the read only information you will need to go back to the Event Control tab to edit your event.

In the ‘Publish To’ section, you can choose the pages you wish the wall post to appear on.

Note that if you have added your own logo to your event website it will appear in the wall post. This is a great opportunity for you to promote your company brand on Facebook. If you don’t have a logo on your website, the EventElephant logo will appear by default.

6. When you have made any required changes and are ready to publish your event click the ‘Publish Event To Facebook’ button. This will:
- Create a native Facebook event from where you can invite your friends to your event from Facebook. The Facebook event will always be linked to your own profile.
- Create a wall post on your profile and any fan pages that you are an administrator of provided you have selected them in the ‘Publish To’ section.

7. When complete, you will get a message letting you know that your event was successfully published along with a link to your event on Facebook. You can see the wall posts by looking at your profile and/or fan page walls.


A sample wall post is below. All the links on the wall post will bring people directly to your EventElephant event website so it’s easy for your friends to find and book tickets on your event.


8. You can also easily promote your event on other Social Network sites by clicking on any of the icons in the ‘Social Network’ box on this page.



So how do your attendees promote your event?

1. When someone makes a booking on your event they will get an option on the Booking Confirmation screen to tell their friends about the event:


2. The attendee will need to click on the ‘Connect to your Facebook profile’ and will be presented with a pop-up asking for their Facebook account login details:


3. If this is their first time using the EventElephant Facebook application they will be presented with second pop-up asking for relevant permissions:


4. When the attendee clicks the ‘Allow’ button they a preview of the wall post will be displayed on the Booking Confirmation page:


5. When the ‘Publish To Facebook’ button is clicked the wall post will be sent to their profile:


6. The post will appear on their profile wall for their friends to see. All the links on the wall post bring users directly to your EventElephant event website registration page so it’s easy for other people to find and book on your event: