OVERVIEW:
Digital Marketing short, intensive and focused Training Courses for those who need to get up to speed in double-quick time. All courses are delivered by leading experts from the world of digital marketing.
You will be asked to chose the date of your training on one of the next pages.
DURATION:
3 hours
Radisson Blu
Golden Lane, Dublin 8
Google Analytics
16th June,6.30pm
21st June, 6.30pm
2nd July, 9.30am
4th Aug, 6.30pm
Google Analytics has revolutionized how we measure traffic through our web sites, from understanding where our visitors come from through to providing detailed analysis on our online financial transactions. Successful organisations today are leveraging the power of web analytics to realize the full potential of their web sites, developing and maintaining deeper client relationships that create measurable value to the business. In this course you will be introduced to key concepts, tools, techniques and practices of web analytics using Google Analytics.
COURSE TOPICS
- Understand the benefits of using website analytics
- Recognise and use the data provided by web analytics packages
- Google Analytics Interface
- Reports
- Analytics Terminology
- Implement, configure and use Google Analytics
- Use web analytics to implement improvements to your website Key
- Performance Indicators (KPIs), why they are important
- Key tools and diagnostics based on different web site objectives
WHO SHOULD ATTEND?
This course will be highly relevant to anybody with responsibility for developing or implementing an organisation's online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel.