Google AdWords 2 day Training Course
Day 1 - AdWords 101
AdWords 101 lays the groundwork for a successful campaign. If you are just getting started with AdWords, this is the seminar for you. Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. We also introduce Google Analytics and conversion tracking, provide an overview of your advertising options, and explain the billing cycle.
Click here for a more comprehensive agenda for the first day of this Google AWords course
Day 2 - AdWords 102
The AdWords 201 class expands on the basics introduced in AdWords 101. Now that you know how AdWords works, we move on to how to optimize your campaign for maximum performance. We spend more time on keyword list optimization and introduce additional tools, including AdWords Editor and third party tools. Attendees also learn how to self-diagnose the health of their campaigns, determine return on investment (ROI), and adjust bids.
What will I get from attending this course?
Google Courses are currently offered in two areas: Analytics, and Website Optimiser. Analytics Seminars will help you better leverage the insights found in your Analytics report by covering topics such as setup tips, best practices, and analysis techniques. The Website Optimiser Seminar will show you how to turn more of your website's visitors into customers by teaching you how to use Google Website Optimiser to run landing page experiments.
Seminar leaders will use in-depth course materials, hands-on exercises and valuable tips from their years of managing AdWords and Analytics accounts as well as managing landing pages to teach you how to achieve your goals.