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Overview
As we are all aware, the Internet plays and ever-increasingly important role in our lives, whether in business or at home. For businesses, especially as the economy falters, businesses are looking to use the internet as a method of communicating, selling and marketing their products, services, brand and vision and generally interact with customers.
This course has been developed by digital marketing professionals for existing and aspiring digital marketing professionals. All of the lecturers are expert practitioners in their field. This course therefore provides attendees with comprehensive introduction to the concepts and application of digital marketing. It introduces a range of innovative approaches that have been taken in applying these ideas to online Marketing. Real life case studies and a very practical approach provide a cornerstone to this course, ensuring that students understand both the theory and be in a position to apply this in their own business.
Course Overview
The course includes all aspects of current thinking and application of online and digital marketing, including
- Search Engine Optimisation
- Pay per Click Marketing
- Banner and other Digital Image marketing
- Web site architecture
- Web 2.0 technologies
- Podcasting
- Blogging
- Social Networking
- Affiliate Marketing
- Email Marketing
- Web Site Analytics
- Dealing with Digital Agencies
Facebook Twitter
Upon completion of this course, students will have an understanding of the essential concepts required to develop a career in Digital Marketing.
Lecturers
Nearly all of your lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns. Furthermore, all of your lecturers are members of the Irish Internet Association (with a couple of IIA Board Members included!). They base their training on their experiences and will be therefore using real life examples and case studies throughout the course.
Click for even more information on your lecturers
Duration
1 week full time Programme, 9.30 am - 5.00 pm
Venue
Sure Skills
Callender House
Upper
Street
Belfast, BT1 4GJ
united kingdom
Who Should Attend
This course is designed for those who have little previous experience of online marketing and who want to get started in implementing these techniques in their business. The course is targeted to those with responsibility for developing or implementing an organisation’s online strategy, including senior management, marketing managers, communication specialists, webmasters and IT managers and personnel or would like to a pursue a career in online marketing.
Course Structure
Monday - Morning
- How the Internet has Impacted Marketing
- Site Design and how it applies to Online Marketing
Monday - Afternoon
- Search Engine Optimisation
- On Page SEO, the impact of blogging on SEO,Title tags, meta tags, content, site maps, etc
- Video Optimisation
Google Local
Tuesday - Morning
- Pay Per Click Marketing (focusing on
Google AdWords) - Other PPC options (including
FaceBook ) & alternative digital advertising
Tuesday - Afternoon
- Online Display Advertising
- How to Design, Create and Implement a Digital Advertising Campaign
- Budgeting Your Campaign
- Measuring Online Advertising Campaigns
- Media Planning and working with Clients and Digital Agencies
Wednesday - All Day
- Blogging,
Twitter ,FaceBook Podcasting, RSS and how they apply to and impact digital marketing - Using all of the Social Networking products as part of your online marketing strategy
Thursday - Morning
- Email Marketing in the digital marketing mix
- How to create and implement an email marketing campaign using currently available email applications
- Email Marketing & Data Protection - the Legal Requirements
Thursday - Afternoon
- Online PR and how to create an Online PR campaign
- Planning and Implementing Online PR Strategy
- Online Brand and Reputation Management
Friday - Morning
- Using Web Site Analytics and
Google Analytics to improvetraffic - Overview of
Google Analytics - Using Analytics to Enhance Visitor Experience and Navigation
Friday - Afternoon
- Affiliate Marketing as part of the Online Marketing Mix
- Case Study with Guest Lecturer
Note that the schedule and format is subject to change.
Cost
Cost per participant - £1,495 in Belfast