IAB Ireland Digital Foundation Certificate
This Digital Foundation Course runs over three consecutive Thursdays starting on Thursday 24th May, 2012.
Each day is from 9.30 to 5.30 at the Radisson Blu Royal Hotel, Golden Lane, Dublin.
Next dates: 24th May, 31st May, 7th June 2012
An Early Bird discount applies offering 10% off price above.
NOTE: To avail of Early Bird Discount, enter Promotion Code: Early Bird
Following the success and positive feedback from our inaugural Digital Foundation Certificate last October, IAB Ireland is delighted to be confirm we will team up with the global leader in digital marketing training UTalkMarketing to re-present this 3 day Digital Foundation Certificate course again in 2012.
UTalkMarketing have a wealth of experience across the advertising and marketing industry creating global digital marketing training programmes for national IABs as well as leading agencies including Leo Burnett, JWT, Saatchi & Saatchi and Omnicom. The course content is prepared and presented with expert instruction and practical exercises to ensure every delegate gains the relevant skills they need for digital excellence.
Each delegate will come away from this 3-day course with the practical knowledge of the key digital disciplines including video, mobile, search, affiliates, social media, measurement, regulations and future trends, and with the skills and confidence to implement a digital marketing plan.
Dates: 24th May, 31st May, 7th June 2012
Times: 9.30 - 5.30
Where: Radisson Blu Royal Hotel, Golden Lane, Dublin 8
Who Should Attend?
- Advertising/Marketing/Sales practitioners who want to seize the digital opportunity
Skill Level
- Beginner / Intermediate
What it covers?
The Digital Foundation Certificate covers the key digital disciplines including:
- Overview of the digital consumer and media market
- Introduction to SEO and PPC – understanding the basics - Including a detailed look at Google AdWords, Yahoo! Search Marketing and Microsoft adCenter
- Understand the basics behind affiliate marketing
- Learn about the opportunities offered by Digital Display advertising and how to create cut-through
- Including a detailed look at video – the hottest topic in digital display
- Get the tools and knowledge to optimise and measure Digital Campaigns
- Comprehensive look at Social Media fundamentals – social networks, viral content, applications
- Introduction to building relationships and your brand through CRM and Data Management
- Hear about mobile marketing - the emerging digital medium
- Crucial knowledge on Digital Legal and Regulatory Requirements
- Learn how to effectively work with digital technology and successfully manage digital projects
- A look to the future: what’s next for digital?
Digital Foundation is the definitive course for preparing your staff for the digital future. The course will also look at Digital Project Management, legal regulations and answer the question, “what we can expect from the next generation of digital technology?”
Day one - 26th April
· Why digital is important
· Introduction to digital strategy
· The importance of search: PPC and SEO
· How search engines work
· Linking and keywords
· Measuring and optimising in search
· The online display market
· Display standards and formats
· Rich media and video
· Behavioural targeting
· Measuring and optimising in display.
Day two - 3rd May
· What is CRM and why it is important
· Email marketing strategy
· Testing and optimising in email
· Managing data
· How social media has changed marketing
· Good social media strategy
· How to influence the influencers
· Social media measurement.
Day three - 10th May
· Measuring market performance
· Web analytics
· Creating useful reports
· Issues around measurement
· The mobile landscape
· Mobile marketing channels
· Apps, MMS, advertising and search
· Future trends.
Please note we regularly update our courses with new and exciting content, so the above list is more of a guide to topics rather than a detailed agenda.
If you or your staff would like to become more confident in embracing digital as part of the marketing mix, this session is essential for you.
The Trainer
Chris Perks
Over the years Chris has helped hundreds of business’s build large responsive networks, grow and become more profitable online through search engines, social networks, blogs, video and mobile media.
Before becoming a trainer Chris has worked with leading Blue Chip Corporations such as the Hilton Group, HSBC Holdings and Yell Group.
In 2009 he founded Blue Ethos, a Digital Marketing Agency with an irrational passion for online marketing. He is credited with producing the IMIC, which is the first year long internet marketing private coaching programme of its kind dedicated to helping SME’s harness the power of the internet to sell, promote and campaign for virtually any product or service online.
Chris’s digital training experience ranges from live events such as seminars, workshops and webinars, right the way through to digitally delivered training via recorded video sessions, delivered with resources and workbooks. He has experience of running his own events, guest speaking at other marketing events and speaking on behalf of his clients (agencies) to their client base. He is a digital generalist specialising in search, eCommerce, social media and video marketing.
About UTalkMarketing
UTalkMarketing is the leading provider of digital training to corporate clients and agencies globally including IAB UK, Leo Burnett, JWT, Saatchi & Saatchi and Omnicom.
They are the recognised experts in increasing digital capability with more than 30 trainers who are specialist practitioners in the digital world. This year alone, UTalkMarketing have trained over 8,000 people for over 60 companies globally…and counting.
Their training methodology is highly practical and hugely relevant to local markets thus giving delegates not only the knowledge, but the tools to immediately put it into practice. We believe in training, not lecturing.
This event is expected to sell out fast - Book Now!