William Sparkes is AXA Ireland’s Loyalty Manager who created, developed and implemented AXA Ireland’s award winning customer loyalty programme AXA Plus. The programme with over 600,000 members makes it one of the largest and most successful loyalty programmes in the country and is also unique within the Financial Sevices industry. With over 30 years Sales and Marketing experience in the financial services industry, William has a deep understanding and proven track record in sales, customer acquisition, client management and channel management in both the direct and indirect markets.
A winner of the 2011 All Ireland Marketing Award for CRM / Customer Care, William is also an ACII Chartered Insurer, MMII and a Fellow of the Sales Institute of Ireland.
William will discuss how to maximise existing customer relationships, attract new customers and ultimately help you grow your bottom line.